10 Social Media Tips for Busy Business Owners
Social media marketing is a powerful tool for small businesses.
Reaching a wide audience quickly, building relationships with potential customers, and creating brand awareness has never been more accessible.
Social media can be a cost-effective way market your local business, if you can invest the proper resources and time. Here are 10 ways to get the most out of social media marketing…
Pre-Schedule your social media posts in advance so you can work ahead and don’t have to worry about it during busy times.
Utilize tools like Hootsuite or Buffer to help you manage multiple social accounts more efficiently.
Be visual - Use images, videos and infographics to earn attention to your posts.
Provide Value - Keep your messages focused on providing valuable information and engaging content.
Stay curious - Monitor what’s trending on social media and use it to craft timely content.
Get Involved - Engage with your audience by responding to comments, messages and questions.
Measure your success - initially, success is just showing up consistently. Eventually, use analytics to measure your posts and adjust your strategy accordingly.
Be a good listener - Monitor conversations about your brand or industry and join in when appropriate.
Be social - Collaborate with influencers in your industry to help spread the word about your business.
Ask for help - Find someone on your team you can empower and entrust to help or reach out to a local professional.