Have You Calibrated Your Brand Compass?
In this blog post, we will cover the basics of branding, how to create a unique brand identity, and the benefits of having a strong brand messaging strategy.
What is Branding and Why is it Important?
Branding is an essential part of any business’s success. Branding involves creating a unified look, feel and core message for your business, including a logo, color palette, and font selection. This helps customers recognize your brand quickly and easily. Additionally, your brand should be consistent across all of your marketing materials, from business cards to websites in an effort to build trust through delivering on your promise, consistently.
How to Create a Brand Identity
Creating a unique brand identity is the process of creating a unique brand name, logo, and design elements that customers can easily identify and associate with your company. Your brand should be reflective of your values and mission that you’ve articulated in your brand messaging strategy and should be easily distinguishable from other businesses. Most brands begin at this step and miss the foundational aspects of crafting a strong brand messaging strategy.
Crafting a Brand Messaging Strategy
At Mountain Road Creative we begin with calibrating the purpose and values of your business before thinking about the colors, fonts, and imagery that will best represent your brand. Crafting a strong brand messaging strategy is a critical part of any successful business. It helps to establish a unified voice, tone, and purpose for your brand. Here are some tips to help you create an effective brand messaging strategy:
Calibrate your Brand Compass
Start by calibrating your brand compass to get clear on your vision, values, mission and purpose:
Clarify your vision: what does the ideal future look like for your brand?
Identify the the core values of your company and how you take action as a brand to show that is what you value.
Who are you here to serve? Intimately know your target audience so that your messaging can accurately reflect their interests and needs.
What contribution are you making and what impact do you want to make? We’re talking beyond the money here: What is your brand purpose?
Download your own Brand Compass worksheet here
By following these tips, you can create an effective and memorable brand messaging strategy and then build your brand identity upon that to help you stand out from the competition. If you need some extra guidance along the way, just reach out!